Biog
Swami ('So Who AM
I?') is the 21st century hybrid sound of displaced souls... Blending
their British-Indian bhangra roots with a healthy upbringing of
alternative rock, electronic club mayhem laced with bi-lyrical
conversation unlike any other...Call it whatever you want, but be
prepared to DesiRock...
Back in 1997, Diamond started the
group Swami with drummer and brother Simon ‘Subs’ Duggal,
vocalist Taz Singh and Indian percussionist Kam Bura. The band
performed a number of local and European shows before releasing
their debut cult album ‘Desi Nu Skool Beatz’ on their SubDub
label in 1999. The album brought together a new open-mindedness
of influences from the Indian sub-continent and the alternative,
electronic club mayhem of the west unlike any predecessor. The
album was given an international release in 2000 on Nation
Records (Beggars Banquet) and the new hybrid sound of “Desi
Beats’ was born. The guitar surfing electronic title track
‘Mehbooba’ went on to feature in the Olsen Twins Warner Brothers
movie ‘New York Minute’ (2003).
Testament to a constant need to push the boundaries of
international music, Swami's follow-up album ‘So Who AM I?’ on
Sony BMG in 2005 scaled new heights of mind-altering musical
richness. The title track ‘DesiRock’ embraced clubs the world
over with DJ Swami’s unique leftfield electronic beats and
anthemic bhangra melodies and reached even wider audiences in
the EA Games FIFA World Cup 2006 video game as well as the UK
movie ‘Mischief Night’ (2006).
Now, in 2007,
Swami are back with a new line-up and a new sound. With DJ Swami
on guitars, keys and decks, the lyrical force of S-Endz and Sups
on vocals, and the power of Bobby Panesar on percussion, you had
better be ready for the sonic force that is the new album
'Equalize'. The lead track 'Hey Hey' is already heating up
airwaves across the world.........this is the new chapter.